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Privacy Policy

ECHO: Chase Your Own Ghost · package com.fluffforge.echo
Effective date: 30 August 2026 · Last updated: 17 September 2026

Fluff Forge receives no personal data about you. One optional feature does send data, to Google, not to us.

ECHO now includes an optional Google Play Games leaderboard. If you choose to sign in, Google Play Games identifies you to the game and your best round is submitted to Google's leaderboard. That is described in section 2 below, in the present tense, because it is live. It is entirely optional: skip it and the game behaves exactly as it always has, fully offline.

The game now also includes rewarded adverts and in-app purchases, both supplied by Google. Adverts are short videos you choose to watch for diamonds, never forced and never banners. Purchases are diamond packs and a permanent ad removal, handled entirely by Google Play. Sections 3 and 4 describe both, in the present tense, because they are live.

The short version. ECHO has no accounts of ours, no sign-up with us, and no servers belonging to us. Your progress is saved on your own device, where we cannot read it. We do not collect, sell or share personal information, and we receive nothing about you. Three parts of the game do talk to Google: the optional leaderboard, rewarded adverts, and purchases. Everything they send goes to Google and never to us.

Who we are

ECHO: Chase Your Own Ghost is developed and published by Fluff Forge, an independent developer based in Italy. For anything in this policy you can reach us at fluffforge@gmail.com.

1. What is stored on your device

The game keeps a single save record in your device's local app storage. It contains:

  • your best round, total runs and total orbs collected;
  • which ships you have unlocked and which one is selected;
  • your in-game diamond balance and any cosmetic items unlocked;
  • daily mission progress and streak;
  • your sound, music and screen-shake settings.

We cannot read this record. It is removed when you uninstall the app, and you can clear it at any time from the in-game settings or by clearing the app's storage in Android settings.

This is local storage, not data collection: we operate no server and the record is not sent to us. The single exception is your best round, which is submitted to Google's leaderboard if, and only if, you sign in to Google Play Games. Section 2 covers that. A few fields exist in the save format to support the features described in sections 3 and 4; they are unused in the current release.

2. Google Play Games Services, the optional leaderboard

ECHO offers a global leaderboard through Google Play Games Services. It is opt-in. Until you press Sign in with Google Play Games on the Ranks screen, you are not signed in to anything and no score is sent. Your best round, runs and orbs are kept on your device and shown to you either way, and the game is fully playable offline, permanently.

If you sign in

  • Google identifies you to the game. Your Play Games gamer identity, your gamertag and avatar, is shared with ECHO by Google.
  • Your best round is submitted to Google's leaderboard. That single number is the only gameplay value ever sent. Not your path, not your settings, not your purchases or unlocks.
  • The leaderboard you see is Google's own screen. We do not rebuild it, and we do not read the list of other players.
  • The Play Games Services SDK also collects analytics and diagnostics for Google's own product stability. That is Google's collection, described in their documentation, and it is not passed to us.

What Fluff Forge receives

Nothing. We operate no server. Scores live on Google's systems under your Play Games profile. We cannot see your gamertag, your score, your rank, or whether you signed in at all. We could not build a profile of you from this if we wanted to.

Who can see your score

Visibility is controlled by your Play Games profile setting, not by us. You can set your profile to Everyone, Friends only, or Only you in the Google Play Games app. If it is private, other players can see only that your display name is in use, not your game data.

Turning it off and deleting it

You can simply not sign in. If you have signed in, you can delete the game's data from your Play Games profile, or delete your Play Games account entirely, through the Google Play Games app or your Google Account. Because the data sits with Google rather than with us, Google is the party who can action that, and their handling is described at policies.google.com/privacy.

The Play Games Services SDK is initialised when the game starts, so it may contact Google for the analytics and diagnostics noted above even before you sign in. Play Games Services is one of three Google components in the app that use the network. The other two, advertising and purchases, are described in sections 3 and 4.

3. Advertising

ECHO shows rewarded adverts only. These are short videos you choose to watch in exchange for diamonds. There are no forced interstitials, no banners, and nothing plays unless you tap the button asking for it. Rewarded adverts are delivered by Google AdMob.

When an advert is requested, Google processes device and usage information including your advertising ID, IP address, device model and operating system version, and an approximate location derived from that IP address, in order to select, deliver and measure the advert. Google also uses this information for analytics and to detect fraudulent or invalid advert traffic. We never receive any of it. Google's handling is described at policies.google.com/technologies/ads.

If you are in the European Economic Area, the United Kingdom or Switzerland, you are asked for consent before personalised adverts are requested, and your choice is remembered.

You can reset or delete your advertising ID at any time in Android under Settings › Privacy › Ads. Buying the ad removal product stops the app requesting adverts at all. If you never open the shop and never tap the rewarded video button, no advert is requested.

The trailer on the home page

The Fluff Forge home page carries a trailer for the game. The still image you see before pressing play is served from this site, so simply visiting the page sends nothing to YouTube or to Google. If you press play, a YouTube player is loaded at that moment and Google receives that request, exactly as if you had opened the video on YouTube yourself. This affects the website only and has nothing to do with the app.

4. In-app purchases

Diamond packs and permanent ad removal can be bought inside the game. Purchases are processed entirely by Google Play Billing. We never see or store your card, bank or address details. Google tells us only that a purchase completed, together with a purchase token used to grant the item and to restore it if you reinstall.

Google Play applies its own account level protections to purchases, including parental approval on supervised accounts. We do not receive your date of birth. The free routes to diamonds, playing and missions and rewarded videos, are never gated by any of this.

Nothing in the shop is randomised. Every pack states exactly how many diamonds it contains, and no purchase unlocks a ship directly.

5. What we never collect

No name, email address, phone number, contacts, photos, files, precise location, microphone or camera access. The game asks for no runtime permissions.

ECHO has no server component and does not phone home to us. There is no analytics of ours and no crash reporting of ours. Every byte the game sends goes to Google, for the three purposes named in sections 2, 3 and 4: the leaderboard, adverts, and purchases. We receive none of it.

The game remains fully playable offline, permanently and by design. With no network you simply get no leaderboard, no rewarded video and no shop. Nothing else changes, and every ship can still be earned by playing.

6. Children

ECHO is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information through this app, contact us and we will act on it.

7. Your rights

Fluff Forge is the data controller for this app under the EU General Data Protection Regulation. Because we hold no personal data about you, including none of the Play Games data in section 2, which sits with Google, there is normally nothing for us to retrieve, correct or erase. You retain the right to access, correct, erase, restrict or object to processing, and the right to data portability.

For data processed by Google in connection with adverts, purchases or Play Games, Google is the controller and requests should be directed to Google. If you are in the EU or EEA you may also lodge a complaint with your national supervisory authority; in Italy this is the Garante per la protezione dei dati personali.

8. Changes to this policy

This policy is kept in step with what the app actually does, and is updated in the same release that changes it, alongside the Google Play Data safety declaration, so the two documents never disagree. The leaderboard in section 2 moved from planned to active on 13 September 2026. Advertising and in-app purchases in sections 3 and 4 moved from planned to active on 17 September 2026, and this policy was rewritten into the present tense for them on the same date.

If this policy changes, the updated version will be published at https://fluffforge.online/privacy.html and the "last updated" date above will change. Material changes will also be noted in the app's store listing.

9. Contact

Questions about this policy or about the app: fluffforge@gmail.com. Fluff Forge, Italy.